Memes is the internet’s underground communication full of implied codes and inside jokes. Memes are an internet phenomenon that spreads virally and come in many sizes: pictures, caricatures, text and videos. Last but definitely not least come memes. Now, we are talking about third screen which is when a consumer will simultaneously watch TV, use their computer AND use another device. It allows the audience to interact with what they’re consuming whether it’s a TV show, video game or movie. tablet, smartphone) while watching television. Second Screen is the use of an additional device (e.g. Opposite shitstorm we have lovestorm as catalyst for expressing joy on any social media platform.Īnother thing we have talked about for some while is second screen experiences. Shitstorm will definitely be a concept you will hear during SMW. In this context, the word shitstorm has occurred as a concept when users on write badly about a business (Telenor, Legoland and Jensens Bøfhus to mention a few) on social media so that everyone else can see it, share it and comment on it. For instance, when a clothing company gets their clothes made of child laborers in India and at the same time brands themselves by donating some of your money to the world’s rainforests.ĭuring the last years focus has been on how companies and organizations deal (or don’t) deal with adversity on social media. Whitewashing is about turning black money white, while greenwashing is about turning black companies green. Greenwashing: Greenwashing is derived from whitewashing. Thus, Snacking is another word for presenting your content in easy to understand bite-size pieces like quotes, videos and infographics. I speak from experience): No one reads your reports anymore and therefore you should never link to this on any social media. Snacking (not to be confused with real snacks – candy, apples etc. Key Point Indicator (KPI): KPIs evaluate the success of an organization or of a particular activity in which it engages. Community Managers are dying to be able to open this Pandora’s box. Social selling: When a large part of your business is moved to social mediaĭark social: (It sounds mysterious, and so it is) All traffic that can not be measured, such as Facebook messages, Reddit, secret Facebook groups. In this context, you have to learn the following buzzwords: That is so last year – now the term is used when talking about business focusing on social media tools and social networking behavioral standards. Social business was once used as a term to describe business with a social objective – like fighting poverty. Tweetup: A meetup where you meet your tweeps (following/followers on Twitter) Venues: When events are not held in the Hub, they will take place at venues around town Hub: The Realdania building is the official SMWCPH location Ironically social media week is also about meeting people in “real life” and like everything else in this industry of rhetoric, the meetups have fancy names: Unless it gets dirty, then you might want to resort to not using it – also known as subtweeting. If you want to mention someone, it is common practice to use his or her Twitter handle (name on Twitter). In addition, each event has a specific hashtag which you will find in the program, app or before each event starts. #SMWCPH and #SMDK are the most important ones. This is also why you need to pay attention to using the right hashtags. Remember nobody visits your profile, everything happens in the stream/on the timeline. Social Media Week is all about attention and getting retweeted. If you aren’t a Digital Native or from Generation C (C as in connected), you might not know that Twitter is the place to be during SMWPCH. No’oh – on the internet, we are international. In other words – let me introduce you to bullshit bingo.įirst of all, you must understand that it is not cool to translate words into Danish. A list of buzzwords that makes you ready for the game. In cooperation with Community Manager Freja Eilertzen from Untold*, I will present you with the dictionary that grooms even the biggest noob for SMWCPH. Whoever you are, it is important that you know the digital codes and speak geek jargon. The week is addressed to you, an industry insider who wants to pitch a project, a communications manager who was suddenly given responsibility for that “digital social whatever” and now need to learn or a student who is about to do some serious networking. Social media rock festival, fashion week for geeks, hashtag marathon – it goes by many names – Social Media Week will soon take over Copenhagen.
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